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6/25/2019

A statement like: "Oh, you're the lady that can get me more sales!" might seem fantastic however it's not a true reflection of what we do...

Hearing "oh, you're the lady that can help ME get more sales!" is more accurate.

A telemarketer sits after the strategy is thought about and before the sale is closed. That means it's not a fit for everyone. Some sales are a very quick decision and our role is to nurture the longer life relationships.

Our clients close the sales lined up for them because it's their business and they have the ability to meet customers needs. Our key responsibilities are to find the decision maker and begin the engagement process, qualify where they are on their journey and position a return to task when the timing is right.

It's like the tortoise and the hare story. We're the tortoise that takes time to reach the finish line. This cartoon maze made us smile because the energy of the hare is in fact harnessed by the pure volume of contact needed to for a breakthrough.

Which one are you? Do you need more tortoise in your sales journey? Happy to talk. Or you can just do the maze!
#conversation #conversationalmarketing #telemarketing #timing

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AXA Brand Ambassador Wendy Harris - Work Hard, Insure Simple

WAG spends their days dialling out on the telephone, looking to speak to someone specifically about a client’s product or service. It takes many dials before we reach the right person on the end of the line. We pride ourselves on being friendly and off-script, a natural conversation that takes many directions with the customer leading.

Imagine being a cold caller and ringing us? Expert in carrying out telemarketing activities, training individuals and teams, whomever is on the other end of the telephone line needs to be equally comfortable in making the call. We can tell!

Here, we’re sharing how on the first working day of 2019 we received a cold call. The lady, Gillian, was friendly and confident. A great start! She asked whether it would be a good time to answer a few questions for their client, AXA Insurance, who we have our business insurance through. Gillian was professional, thanked us for our time and asked if we would be happy to answer any future questions. We agreed that would be fine and happy to help.

That same day, Gillian called again. She asked whether we would answer a few more questions, it was becoming intriguing and we agreed. The questions were such that we needed to answer ‘would you either/or’ so we started to write the choices down. For example, would you say that the success of your business is down to either ‘hard work’ or ‘planning’, ‘innovative’ or ‘attention to detail’, ‘happy’ or ‘purpose’. We chose planning, innovative and happy. There were lots more, but you get the picture.

Following these questions, we had a third call! Three further similar questions. We expressed our curiosity to Gillian, she explained AXA were looking for small businesses to be part of their online marketing campaign ‘Work Hard – Insure Simple’. She asked if we would we like to take part? Why wouldn’t we? A short video and a few photographs shared, and we had entered for an opportunity that doesn’t come along every day.

Following our offering being considered we got a call after 5pm one dark January evening saying we had been selected with two other businesses! How exciting! We prepared best we could and tidied the office, made sure there was plenty of milk for the crew on the day of the photo shoot. We needn’t have worried. They emptied the office, rearranged everything and involved the office WAG’s, Ziggy and Maud. The crew were delightful and kept their cool in the 3 degrees that did feel colder! Happy they had captured what they were looking for, the wait began for the finished article.

Amazing to see yourself appear in front of your eyes when you’re checking in to LinkedIn! Astonishing the support my network of connections has given us since announcing the campaign.

The moral of the story? You never know where a conversation will lead. Next time you get a cold caller think about what could be in it for you. If the caller has done their homework correctly, they should only be in touch when they are convinced that they really do have an offer of help that can make a difference to you or your business. Listen to what they have to say before you dismiss too quickly. We need more Gillian’s in our world!

Need help with making calls? Have a team that needs some refresher training? Do you have a member of staff that needs to embrace calling after a promotion? Please do get in touch, we can help. We understand how to make every conversation count.